Buying a presidential race is incredibly difficult.
But you can significantly influence if not turn the tide in a congressional election with a lot less money.
More great work from Bill Moyers & Company —
In the wake of Wisconsin’s $63.5 million recall election, we caught up with Mother Jonesreporter Andy Kroll to discuss the role of dark money in state and local elections.
Lauren Feeney: Big national organizations like American Crossroads and Club for Growth Action are pouring money not just into the presidential election, but also into state and local races. Why?
Andy Kroll: Three words: Return on investment.
You can turn an election a lot easier at the congressional level than you can at the presidential level.